The LCBO Trend Report

LCBO (Liquor Control Board Ontario) launch their annual Trend Report in April 2011 feature a microsite for desktop and mobile devices including the popular iPhone, BlackBerry and smart phones. The promotion also come with a bilingual magazine both print and digital.

Performance is the priority. The microsite has to be loaded and rendered in a snap seconds, and it is required to working in possibly the slowest Javascript engine Internet Explore 6. The microsite is powered purely by Javascript. The biggest challenge is loading the site progressively with the use of Ajax in order to shorten loading delay.