5 thinks to keep in mind while optimizing your site to be mobile friendly

1. Think about the mobile device. Recognize its limitations (small screen, no mouse), but also think about its extra capabilities (it’s a phone, a camera, a text device…).

2. Think about the mobile user. Think “fast access to short bits of content.”

3. Keep it simple. Use short, direct sentences. Make navigation easy. Don’t expect people to fill out long forms. Let people find things with as few clicks as possible.

4. Keep it fast. Lots of video, animation, or large image files slow down your site. Keep them to a minimum.

5. Make it useful. Don’t just think about your business and your goals; think about your audience and what they really need, especially when they’re on the go.